Adidas - Unite All Originals
Adidas Originals held an open competition (via talenthouse) to find artwork for their new "Unite All Originals" campaign. Winners will be displayed in the London and Liverpool adidas stores in a unique exhibition over the course.
For my submission, I decided I would approach it as a commercial piece, using the idea that the company delivers fresh streetwear to an otherwise dull looking environment. I began by creating the logo in Cinema 4D as the centrepiece, for instant brand recognition, then building from this to strengthen my theme.